Sustainable Fashion- Impact of Fast Fashion

Sustainable Fashion


The latest fashion trend is not seasonal or a must-have style, but sustainable fashion takes into account where and how garments are made and when they end up in landfills. Sustainable fashion is not a one-way fashion trend, but a holistic approach to fashion that begins with design and is implemented at every step of the procurement and manufacturing process 

First of all, here's what you need to know about sustainable fashion and ethical clothing, also known as "ethical clothing." It is environmentally, socially, and economically responsible. In this context, "sustainable fashion" is clothing, shoes, accessories, and other textiles that are created with sustainable practices taking into account the environment, society, and the economy (also known as the "triple bottom line" pillar).

The Impact Of Fast Fashion

Fast fashion can be defined as mass-produced cheap clothes pumped into the market so people can buy the trend immediately. As the second most pollutive industry on earth, fast fashion is a serious threat to the environment. Garments contribute to greenhouse gas emissions and pollution in production. Fashion waste is the fastest-growing category of waste in the world. 

Waste issue: 85% of all textiles thrown away in the US – roughly 13 million tonnes in 2017 – are either dumped into landfills or burned. The average American has been estimated to throw away around 37kg of clothes every year.

Globally, sorting plants only deal with about 20% of discarded clothes and garments, which are sent to Africa and other parts of the world. 

Water usage: 20% of global wastewater and 10% of global carbon emissions are generated in the fashion industry. Textile dyeing is the world's second biggest water polluter, which requires around 2,000 gallons of water to produce a standard pair of jeans. 

Short lifecycle: Fast fashion clothing is usually made with poor quality fabrics and labor. They're made to quickly fall apart, so you'd go back and buy more.

Sustainable Fashion Designs  

Fashion companies must make a concerted effort to help promote more sustainable consumption patterns and the adoption of care practices in the production of their products. Events like R's sustainable fashion show are not only a platform for designers but also a great way to raise awareness of the future of ethical fashion. This includes the development of sustainable and ethical clothing and fashion for the benefit of the environment, human and animal health and welfare, and society as a whole. 

Governments can also help by offering grants to companies that create sustainable fashion so that their prices can match those of traditional clothing.

Sustainable Consumption

Sustainable fashion is an important decision that we can all make to help address this growing and important problem.

Awareness: In order to create a truly ethical and sustainable future for fashion, we need to understand our own contribution to the issue as consumers.

Buy fewer clothes: The average person wears only 20% of their clothes on a regular basis.

Buy sustainable clothes: This includes recycled, secondhand, eco-friendly, and fair-trade certified clothes 

Rent clothes: Renting some of your clothes can help the planet as the same clothing is shared among multiple people which extends its lifecycle. 

The fashion industry is changing, and there is no doubt that it will lead it to a more sustainable future. Overproduction is the most profitable way, but as we see, some brands are ready to put the brakes on and become really sustainable.

The classic definition of sustainability is "maintaining the ecological balance," and fashion could not be further from sustainable production.

By buying "sustainable" fashion from brands that follow ethical practices, pay fair wages, use organic fibers, and produce more durable items, you are doing your part to keep the demand for sustainable fashion and helping the planet. 



Very informative article.

Write a review